Hot Off the Press

19 Best Amazon Prime Day 2023 Korean Beauty Deals You Can Shop Right Now

Original Article   If you think beauty sales have dried up, think again. Amazon Prime's Big Deals Days 2023 is happening in October but that doesn'...

November's Best Skin-Care Launches Will Make You Rethink Your SPF Habits

Original Article November's best skin-care launches are here to remind you of the importance of using sunscreen all year round — even during the f...

25 Best Amazon Prime Day Korean Beauty Deals for Dewy Skin & On-Point Makeup

Original Article If you're hunting for beauty deals during Amazon Prime Day, you simply can't overlook the abundance of Korean skin-care and makeu...

The 31 Best Amazon Prime Day Korean Beauty Deals 2022 for Dewy "Glass Skin"

Original Article If you're hunting for beauty deals during Amazon Prime Day, you simply can't overlook the abundance of Korean skin-care and mak...

How Multi Balms Became Korea's Biggest Beauty Trend of 2022

Original Article When the pandemic first struck, South Korea quickly adapted to the necessary social distancing with what's called "untact" initiat...

How to Fight Fine Lines and Wrinkles, the K-Beauty Way

Original Article South Korea didn't become the home of glass skin simply because of good PR and amazing genetics. The epitome of K-beauty in Americ...

5 Unexpected Ways Acne Is Treated in Korea Compared to in the U.S.

Original Article Let's be real: In America, we want — and believe we deserve — a quick fix for our acne … and just about everything. "We want a ...

The Best Korean Skin-Care Products That'll Transform Your Complexion

In other words, Korean brands have officially upped the standards for the global skin-care industry — and if we're being honest, our personal stand...

The 13 Best Activated Charcoal Products to Clear Congested Pores

"Activated charcoal works like a magnet, attracting dirt and oil in order to cleanse the skin," board-certified, New York City-based board-certifie...

How Charcoal Clears Up Oily and Acne-Prone Complexions

For those who never fully considered what the charcoal in your favorite product actually is, it's basically wood burnt down to an absorbent powder ...

The 27 Best Face Masks of All Time, According to Allure Editors

When it comes to our skin-care routines, there's no step perhaps more indulgent than doing a face mask. Whether you prefer a deep-cleansing clay ma...

This Hydrating Mask is Made for Multi-Taskers

If my beauty routine were a video game, I just defeated an impossible level. The challenge? Successfully wearing a sheet mask while blow drying my ...

Presenting... Our Highest Value Allure Beauty Box Ever!

If my beauty routine were a video game, I would have just gotten through an impossible level: Successfully wearing a sheet mask while blow-drying ...

What August's Virgo Horoscope Predictions Mean for You

It's your birthday season, Virgo, so you simply must treat yourself to self-care with: Mediheal NMF Intensive Hydrating Mask.

The Best Summer Skin Care Launching in July

Changing your regimen up can feel scary. Is this serum worth the splurge? Do we really need another self-tanner? And what the hell do all of these ...

43 Creative Holiday Gift Ideas for Your Best Friend

If they're still not over canceling that big, meticulously planned-out trip this year, the Soko Glam Staycation Essentials Set will help ease that ...

Dream Kit - Daniel Martin

The Best New K-Beauty Skin-Care and Makeup Launches Coming in July

If you heard of Mediheal before it arrived in the U.S. this month, there's a good chance you're a fan of BTS — its members have been known to use t...

Beloved Korean Sheet Mask Brand Mediheal Just Officially Launched in the U.S.

Korean skin-care brand Mediheal has been on my radar since 2017. The first time I ever heard of it was from a member of K-pop group BTS. RM mentio...