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Korea’s Best Selling K-Pop Approved Sheet Mask Comes Stateside

Korean skincare, better known as K-Beauty, is known for bringing cutting edge products to the market — think bubble masks, glass skin and snail slime serums. Now Korea’s bestselling sheet mask line, Mediheal (there are five masks sold every second) is coming to the U.S. The masks cost just $1.99 each and fans include K-Pop phenomena BTS and star make up artist Daniel Martin, whose clients include Elisabeth Moss, Jessica Alba, Gemma Chan and Meghan Markle (he did her wedding makeup).

“My stepmother is Korean and the seven-step Korean skincare routine is no joke," Martin told The Hollywood Reporter. “This is all seven steps in one product and I use it on all my clients before applying their makeup.” His favorite? The Mediheal N.M.F sheet mask which contains hyaluronic acid, mineral-rich sea salt, peptides and mega-humectant snow mushrooms for deep hydration.

"Even if you're not super knowledgeable about the K-Beauty world, the fact that this is Korea's best-selling sheet mask brand will still probably mean something to you. (It's basically the equivalent of winning five Olympic gold medals—because due to an insane amount of brand and product saturation, the competition is stiff.)"

"I'm actually not a huge fan of sheet masks, which I dive into here, but these ones from Mediheal (the brand JUST launched in the U.S.!) are actually really fabulous. There are so many fun options to choose from, but this black and gold number has been my go-to. It's infused with brightening niacinamide, perky citrus oils, and dew-enhancing eucalyptus leaf, and that's all before I bring up the very best part—embedded mineralized stones that stimulate clutch acupoints on your face. It's the ultimate addition to your Sunday Scaries–fighting self-care routine."

Korean skin-care brand Mediheal has been on my radar since 2017. The first time I ever heard of it was from a member of K-pop group BTS. RM mentioned Mediheal was his favorite brand of sheet masks. "It has a variety...you can choose from after a long day of work," he told Allurein an interview. A couple of months later, BTS was even named the faces of the brand.

Fast forward to 2019, and Mediheal was everywhere I went while in Seoul earlier this year. The sides of buses were covered in ads for the brand. Every other store I stopped in — Olive Young, Boots, road shops in Myeong-dong — stocked dozens of Mediheal mask options.

At the time, you couldn't get Mediheal in America so I was excited to finally have access to it. But that just changed. Mediheal is officiallyavailable in America. Amazon, Soko Glam, and Walgreens just started stocking the brand's best-selling masks, cleansers, and other skin-care products. Here are some highlights you should check out.

In my experience, most sheet masks are slimy, sticky, or never fit my face. But when a sample of Mediheal's N.M.F. Intensive Hydrating Mask landed on my desk, I was willing to give them another shot. Charlotte Cho, the co-founder of K-Beauty retailer Soko Glam, told me she's been itching to bring Mediheal — a brand that sells five sheet masks every second worldwide — stateside after seeing it become such a hit with Asian consumers. After years of waiting, Soko Glam will finally become one of the first retailers, in addition to Walgreens and Amazon, to bring Mediheal's best-selling cleansers, toners, moisturizers, and face masks to the U.S.