Korean skin-care brand Mediheal has been on my radar since 2017. The first time I ever heard of it was from a member of K-pop group BTS. RM mentioned Mediheal was his favorite brand of sheet masks. "It has a variety...you can choose from after a long day of work," he told Allurein an interview. A couple of months later, BTS was even named the faces of the brand.
Fast forward to 2019, and Mediheal was everywhere I went while in Seoul earlier this year. The sides of buses were covered in ads for the brand. Every other store I stopped in — Olive Young, Boots, road shops in Myeong-dong — stocked dozens of Mediheal mask options.
At the time, you couldn't get Mediheal in America so I was excited to finally have access to it. But that just changed. Mediheal is officiallyavailable in America. Amazon, Soko Glam, and Walgreens just started stocking the brand's best-selling masks, cleansers, and other skin-care products.