The Story of Mediheal

Beyond the Mask

In 10 years, MEDIHEAL grew from a novel concept to a fully-established global beauty brand in its pursuit of one goal: to create affordable everyday sheet masks that easily treat all your skincare needs at once. Here’s how we did it.

GLOBAL PARTNERSHIP

GLOBAL PARTNERSHIP

MEDIHEAL proudly takes an active part in global sports. For the first time as a Korean beauty brand, L&P Cosmetic sponsored the ‘LPGA MEDIHEAL...

SCIENCE-BASED SKINCARE

SCIENCE-BASED SKINCARE

MEDIHEAL takes a scientific approach to beauty, working with top dermatologists, scientists, and aestheticians to create highly effective all-in-o...

CLEANER MANUFACTURING

CLEANER MANUFACTURING

MEDIHEAL’s dedication to creating high-quality skincare doesn’t end with its formulas. Because manufacturing serums, sheet materials, and packagin...

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MEDIHEAL gets the very highest-grade natural & scientific ingredients and offers consumers premium-quality masks for an affordable price.

The MEDIHEAL Journey

2020

- Exported 54 billion KRW to 6 countries

2019

- Ranked as one of Korea's unicorn companies (a company with a valuation over 1 trillion won)
- Sponsored 2019 LPGA MEDIHEAL Championship
- Reached 1.6 billion in sheet mask sales
- Built a second logistics center Hwaseong, Gyeonggi Province
- Signed an advertising deal with BTS
- Became subsponsor of LPGA golfer Lydia Ko

2018

- Awarded the US$100 million export tower prize
- Established US incorporation
- Reached 1.4 billion in sheet mask sales
- Sponsored the '2018 LPGA MEDIHEAL Championship', becoming the first-ever Korean
- cosmetics brand to sponsor the LPGA
- Began selling at Selfridges in England

2017

- Built and opened the brand-new
MEDIHEAL R&D center at L&P Cosmetic
- Awarded the consumer-selected 2017 Star Brand for the second year in a row
- Reached 1 billion in sheet mask sales
- Collaboration with BTS
- Established a branch office in Japan
- Created the MEDIHEAL golf team

2016

- Awarded US$20 million export tower prize
- Awarded Korea’s presidential medal for Job Creation
- Voted ‘Korean Brand of the Year’ by Chinese consumers
- Established MEDIHEAL foundation and donated 12 billion won to Korea University

2015

- Started selling at in-flight duty free (China Eastern, Southern Airlines, Air China, Hainan Airlines) and launched at Eastern China CJ Home Shopping
- Established incorporation in Shanghai, China
- Ranked as the top-selling sheet mask at Korean drug store OliveYoung (Q1 & Q2)
- Collaborated with Line Friends

2014

- Awarded the US$3 million export tower prize and Korea’s presidential Industrial Service Medal
- Began selling at duty-free outlets in China, Singapore, and Japan

2013

- Began selling at Costco in Korea
- Began exporting to the US, Taiwan, Malaysia, Singapore, Australia and Canada

2012

- Established the L&P Design Lab
(Authorized by KIET)
- Launched MEDIHEAL

2010

- 2 STEP Sheet mask was registered as utility model for the first time in the world

2009

- Established L&P Cosmetic Inc.
- Began selling at Korean drug store OliveYoung and other pharmacies
- Began exporting to China and Hongkong

1969

Established Wangsang Chemicals & launched ABOM, a men’s hair care and cosmetic brand

Mediheal on the press

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