Inheriting the management philosophy of Imsoon Yoo, 1969 founder of L&P predecessor Wangsang Chemicals, L&P Cosmetic representative Ohsub Kwon has worked diligently to fulfill his corporate social responsibility. Headquartered in Gangseo-gu, MEDIHEAL has continuously created job opportunities and supported local rural development activities. Aiming to invest corporate profit back into society, Kwon created the MEDIHEAL Foundation, donating 14.4 billion won to his alma mater, Korea University.