Korea’s Best Selling K-Pop Approved Sheet Mask Comes Stateside
Korean skincare, better known as K-Beauty, is known for bringing cutting edge products to the market — think bubble masks, glass skin and snail slime serums. Now Korea’s bestselling sheet mask line, Mediheal (there are five masks sold every second) is coming to the U.S. The masks cost just $1.99 each and fans include K-Pop phenomena BTS and star make up artist Daniel Martin, whose clients include Elisabeth Moss, Jessica Alba, Gemma Chan and Meghan Markle (he did her wedding makeup).
“My stepmother is Korean and the seven-step Korean skincare routine is no joke," Martin told The Hollywood Reporter. “This is all seven steps in one product and I use it on all my clients before applying their makeup.” His favorite? The Mediheal N.M.F sheet mask
which contains hyaluronic acid, mineral-rich sea salt, peptides and mega-humectant snow mushrooms for deep hydration.