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11 Korean Beauty Brands Endorsed by K-Pop Stars and Skincare Junkies Alike

Original Article

From K-Pop to kimchi, Americans can’t seem to get enough of Korean trends. And that especially applies to skincare. Some of the most popular and cutting edge treatments are coming out of Korea and changing the game for U.S. beauty lovers.

It’s not just skincare fans that are reaching for these products — a number of K-pop stars are now also helping to spread their love of Korean beauty to the masses, with artists like ENHYPEN, Jin, SEVENTEEN’s S.Coups and Ive’s Wonyoung all promoting K-beauty brands in the last few years. The best part: while many of these products used to only be available in Korea, all of the brands on our list are now officially available in the U.S. and can be easily ordered online on sites like Amazon and Ulta.

So take a break from debating the best Blackpink solo album in the comments (they’re all so good!!) and add some of these Korean beauty bests to your cart.

Mediheal Vita Collagen Under Eye Patches

 

Minnie from from (G)I-DLE is an ambassador for Mediheal, and the brand says boyband TWS, and even members of BTS have been fans of Mediheal’s eye patches, toner pads and sheet masks while on tour. Super Junior’s Eunhyuk, meantime, recently went viral for his appearance on Lee Young Ji’s Rainbow TV show in Korea, after sharing that he uses a Mediheal sheet mask every day to achieve his youthful appearance. The brand is known for its affordable K-beauty products that tackle everything from blemishes and breakouts to irritated skin, while providing boosts of hydration and collagen.

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