The Art of the Curation: Sitting Down with a K-Beauty Merchandising Team

Ever think about working in skin care merchandising? I do. As someone who is absolutely obsessed with decoding product labels and ingredients, the process of determining which products to curate seems both exciting and daunting. I’ll admit it – it can be hard to decipher good branding from an effective product. We chatted with two merchandising experts from skin care retailer Soko Glam, Eunyoung and Ji Yeong, to understand how they predict which trends are fleeting, and which will become instant classics. Read on for their expert take. 

I’m so excited to chat with you both! I’ve long been curious about this part of skin care. Can you tell me about what the process is like for deciding which products to curate onto Soko Glam?
Eunyoung: There’s a lot that goes into it! Sometimes brands will reach out to us, but we are also always keeping track of what is trending in Korea so we can provide innovative products to our customers. We stay up-to-date on what the beauty industry is innovating around, and tend to reference Korean beauty articles – for instance, that’s how we saw that many people were writing about the Mediheal Peelosoft Eyes and Lip Cleansing Duo for example, or that so many people were impressed with the results from the Saturday Skin Pore Clarifying Toner 10% Glycolic Acid.